ROCKSTAR is a terrific brand in an expanding beverage segment. PBG Chairman and CEO Eric Foss commented: "Strengthening and diversifying our brand portfolio is a strategic priority that we share with our partners at PepsiCo and the rest of the Pepsi family. To borrow a phrase from the ROCKSTAR playbook, we're making our portfolio 'bigger, better, faster, stronger,' moving assertively to the front of the energy drink pack with our bottling partners." "Building on the success of AMP and other energy drinks in the Pepsi lineup, it gives our system an immediate boost in value, variety and scale. "ROCKSTAR is a major milestone in our bid to become the undisputed category leader in energy drinks," said Hugh Johnston, president of Pepsi-Cola North America Beverages.
ROCKSTAR significantly expands the PepsiCo portfolio of energy beverages, which also includes products marketed under the AMP, No Fear and Starbucks trademarks. ROCKSTAR will retain research-and-development, marketing and manufacturing accountabilities. While precise terms of the contract were not disclosed, PepsiCo has purchased rights to function as master distributor, offering ROCKSTAR products exclusively through its bottling system in all trade channels. ROCKSTAR will be distributed by The Pepsi Bottling Group (PBG), PepsiAmericas, Pepsi Bottling Ventures and other independent Pepsi-Cola bottlers in most of the United States and all of Canada. ROCKSTAR is a terrific brand in an expanding beverage segment.Ģ0/02/09 Fueling its broader beverage portfolio reinvention plans, PepsiCo announced a multiyear distribution agreement with ROCKSTAR Energy Drink, dramatically increasing the Pepsi system's share of the fast-growing, highly profitable energy drink market. assumes no liability for inaccuracies or misstatements about products.- Strengthening and diversifying our brand portfolio is a strategic priority that we share with our partners at PepsiCo and the rest of the Pepsi family. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Contact your health-care provider immediately if you suspect that you have a medical problem. You should not use this information as self-diagnosis or for treating a health problem or disease. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. For additional information about a product, please contact the manufacturer. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists.
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